I Have a Website - I'm Gonna Be Rich!
There are a few anecdotal stories floating around out there about the magic website flooded with traffic and sales after its first day visible to the public. To this, we say "Show Me"!
A website is a wonderful opportunity to successfully sell products online or to increase traffic to your brick and mortar store. HOWEVER! Just like any opportunity, a website needs to be cared for and actively managed.
Just like a brick and mortar store, a website needs to be found by clients. A good site, properly programed, and utilizing the latest search engine visibility practices and tricks, will get traffic from simple search engine queries - just like people driving by would see a store sign. But, that's a limited market. To succeed, your website needs to be advertised and promoted - just like any store would.
This is where it starts getting complicated. There are so many valid options out there, and a lot of SCAMS too. The following are just a few optins available. If you would like a marketing plan custom fitted to your needs and budget, just let us know.
Social networking (SN for short) is the practice of using free social network applications like facebook and Twitter to get your website and products in front of people. This is a great tool if properly used and should not be passed up.
Just like a brick and mortar store, advertising is a must. There are many great budget minded solutions out there, like Google Adwords, and facebook ads. With these "pay per click" services, you set your daily and monthly budget and your ads run until that budget is met. A great feature is that your success is track-able, and adds can be refined at any time.
Eblast is a fancy web name for a Newsletter or mailing. Just like those presorted first class glossy printed sales cards you get in the mail, Eblasts are custom designed mailings, designed to fit your website brand, that get your products in-front of a targeted list. WITHOUT expensive printing and postage costs. Very good results are achieved by thinking like a client. What information would I like to receive? Sales? Freebies? Specials? Notices?
Following are a few SCAMS to steer clear of:
Social Networking relies on "followers" - or people who want to hear what you have to say or see what you have to sell. There are MANY MANY unscrupulous entities out there that promise ridiculous results, like 1000 followers for $100!!! 9 times out of ten, these "followers" are false accounts created specifically for this purpose. This means that sure, you technically now have 1000 followers, but those followers will never equate to sales - because they don't really exist!
Back links are links from other websites that lead to yours. Just like fake Social Network accounts, there are MANY MANY entities out there that promise X amount of back links for X amount of dollars. And, just like fake SN accounts, these entities have thousands of fake websites that they have created - to which they add your website link. You may as well throw your hard earned dollars into the gutter.
Now, this one is a bit more tricky. All website owners are receiving more and more unsolicited emails from "professional web-designers" scouring the net for contact forms, and promising that they can increase traffic to your website by changing this or that. They will throw in notes about SEO and html errors. Sometimes, this will actually be true! But, often, its not. There are several reasons that html errors can be shown and not all of them are important. And, yes indeed, proper formatting and programming of your website is very important to its "visibility" on search engines. But, its up to you whether or not you trust your programmer or designer. If you don't trust them, find one you can and stick with them.
A general rule, if you receive an unsolicited email from an entity promising you the moon:
Guaranteed Search Engine Results! X amount of Back Links! X amount of Followers! We Can Improve your sites SEO!
Or, does it look like one of these?
If you are skeptical of any offer, next, see if they have a website. Obviously, you can't check Gmail, Hotmail, Yahoo - etc. accounts. But, in the case of the @webeeer address, the @ shows that there should be a company website with the company name following the @ symbol - like www.webbeeeer.com. Just type the part after the @ into a browser bar, add .com, hit return, and see what comes back. Doesn't exist? Doesn't work? Shows something not related to the offer? Steer clear! YUP! We get SPAM too.