DIGITAL MARKETING" data-mosaic-order-date="">
A series of strategies and practices using both free and premium outlets with the purpose of marketing your product, store, or self strictly through online media.
Social Media Marketing. The practice of promoting your company and or website through available free social media platforms like facebook, Twitter, Pinterest, etc.
CONTENT MARKETING" data-mosaic-order-date="">
Location may be king in real estate but in digital marketing, content is definitely the ruling factor. Content Marketing is a series of philosophies and practices taken into account when creating digital content. Good content must be keyword rich, engaging, creative, and functional. Content Marketing is arguably one of the most important factors to successful digital marketing.
Search Engine Optimization. A series of methods and practices designed to get your website noticed by and listed in search engine organic listing results.
Organic, in SEO terms, means search engine listings that have not been paid for through PPC or some other premium avenue.
KEYWORD / PHRASE" data-mosaic-order-date="">
KEYWORD / PHRASE
Keywords and phrases are bits of your digital content that nutshell your selling points. For instance, if you are selling bicycles for disabled people, out of several paragraphs of content, you may identify a few words and phrases that sum everything up: disability bicycles, bicycles for disabled, accessible bicycles, bicycles, etc.
Content Management System. In short, a website built using CMS programming and architecture is designed to be editable by people without programming knowledge. Ideally, if you can write an email, you can edit a webpage in a CMS.
MASS MAILING" data-mosaic-order-date="">
Mass mailings are exactly what they sound to be - HTML formatted, graphic rich, electronic mailings of various content and purpose. Examples are: Newsletters, Sales Event Notices, Holiday Greetings, Special Event notices, etc. Mass mailings are a powerful way to connect with your existing client base as well as a great way to expand through forwards to friends.
A BLOG is a regularly updated diary esq. website with content tailored to suit your product and your target market. It is a very good way to provide fresh, index-able, searchable content to your website without the need for layout and design.
TARGET / TARGET MARKET" data-mosaic-order-date="">
TARGET / TARGET MARKET
The collection of people most likely to be interested in your product. Usually identified by socioeconomic, gender, age, and other criteria.
A phrase used for turning lookers into buyers. This phrase can also be watered down to include changing lookers into leads. It is dependent on your industry or product.
Pay Per Click. Many digital marketing strategies enlist PPC services. In short, create a targeted campaign and set a per click and total daily budget. Each time a user clicks your ad, your account is charged.
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