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  • CMS WEBSITE BASE:" data-mosaic-order-date="">


  • SOCIAL MEDIA MARKETING BASE:" data-mosaic-order-date="">


  • SEO SEARCH ENGINE OPTIMIZATION BASE:" data-mosaic-order-date="">


  • LOGO, BRAND, IDENTITY FLAT:" data-mosaic-order-date="">


  • PRINT / HOURLY DESIGN BASE:" data-mosaic-order-date="">


  • PRINT COORDINATION BASE:" data-mosaic-order-date="">



But, What Does It Mean?!

  • DIGITAL MARKETING" data-mosaic-order-date="">


    A series of strategies and practices using both free and premium outlets with the purpose of marketing your product, store, or self strictly through online media.
  • SMM" data-mosaic-order-date="">


    Social Media Marketing. The practice of promoting your company and or website through available free social media platforms like facebook, Twitter, Pinterest, etc.
  • CONTENT MARKETING" data-mosaic-order-date="">


    Location may be king in real estate but in digital marketing, content is definitely the ruling factor. Content Marketing is a series of philosophies and practices taken into account when creating digital content. Good content must be keyword rich, engaging, creative, and functional. Content Marketing is arguably one of the most important factors to successful digital marketing.
  • SEO" data-mosaic-order-date="">


    Search Engine Optimization. A series of methods and practices designed to get your website noticed by and listed in search engine organic listing results.
  • ORGANIC" data-mosaic-order-date="">


    Organic, in SEO terms, means search engine listings that have not been paid for through PPC or some other premium avenue.
  • KEYWORD / PHRASE" data-mosaic-order-date="">


    Keywords and phrases are bits of your digital content that nutshell your selling points. For instance, if you are selling bicycles for disabled people, out of several paragraphs of content, you may identify a few words and phrases that sum everything up: disability bicycles, bicycles for disabled, accessible bicycles, bicycles, etc.
  • CMS" data-mosaic-order-date="">


    Content Management System. In short, a website built using CMS programming and architecture is designed to be editable by people without programming knowledge. Ideally, if you can write an email, you can edit a webpage in a CMS.
  • MASS MAILING" data-mosaic-order-date="">


    Mass mailings are exactly what they sound to be - HTML formatted, graphic rich, electronic mailings of various content and purpose. Examples are: Newsletters, Sales Event Notices, Holiday Greetings, Special Event notices, etc. Mass mailings are a powerful way to connect with your existing client base as well as a great way to expand through forwards to friends.
  • BLOG" data-mosaic-order-date="">


    A BLOG is a regularly updated diary esq. website with content tailored to suit your product and your target market. It is a very good way to provide fresh, index-able, searchable content to your website without the need for layout and design.
  • TARGET / TARGET MARKET" data-mosaic-order-date="">


    The collection of people most likely to be interested in your product. Usually identified by socioeconomic, gender, age, and other criteria.
  • CONVERSION" data-mosaic-order-date="">


    A phrase used for turning lookers into buyers. This phrase can also be watered down to include changing lookers into leads. It is dependent on your industry or product.
  • PPC" data-mosaic-order-date="">


    Pay Per Click. Many digital marketing strategies enlist PPC services. In short, create a targeted campaign and set a per click and total daily budget. Each time a user clicks your ad, your account is charged.
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Calandar Test 2


What's that Acronym?

March's Acronym: SEM

S: Search E: Engine M: Marketing

But, what does it mean?

We all know what a search engine is. We use them every day. Whether it be Google, Bing, Duck Duck Go, or Baidu, search engines are essential for finding products, information and for your online success. Without them - it would be nearly impossible to find anything online!

As with all things technology, search engines continue to evolve for numerous reasons. Security, fraud prevention, usage abuse, revenue, and usability are just a few. Every time a search engine algorithm changes, the rules required for inclusion in it's listing results change accordingly. Sometimes, these changes effect not just programming practices or language - they effect what actual website content is seen as valuable.

SEM, Search Engine Marketing, is a big part of the answer to the question; "what content will get my website listed ?" And, as such a big part, it comes with a lot of smaller parts - and a host of more acronyms for another time.

Here are the basics:

Search Engine Marketing is a form of internet only marketing, designed to promote a business or online entity, by imporving the entities visibility to search engines and increasing it's rank in Search Engine Results Pages - or SERP. The components of SEM can be as extensive as your budget allows, but generally use some combination of SEO, CM, and PPC.

SEO, or Search Engine Optimization, is a series of practices, methods, and programming language usage for the sole purpose of in creasing rank in SERP listings. A few of the tems you will hear when dealing with SEO are: meta data, rich snippets, microdata, fetch as Google, sitemaps, and more. SEO is not the one stop solution it once was, relying highly on the online entitie's content. 

CM, or Content Marketing, is the concious creation of CONTENT used in a website or online entity designed to work in conjunction with SEO - again, for the sole purpose of increasing rank in SERP listings. These two concepts used together are essential for Organic SERP. One without the other is better than nothing at all, but only just barely.

PPC, Pay Per Click, is the third element of SEM - in the parameters of this article. PPC, as the title states is a form of premium (paid) digital advertising. Copmanies offering PPC range from Google to Twitter to Pinterest. The mechanics are simple, create a campaign, select targeted keywords or phrases, set a budget, and let 'er rip! PPC campaigns are an effectivce and proven way to increase both paid for and organic ranking in SERP.




It continues to delight me what "works" and what deosn't in teh wide wonderful and wooley world of marketing. One schol syas things must be done a certain way while fourteen others claim the opposite. Over the past 20 years I have come to understand that no one knows anything.

That is a strong statement from a fello marketer, who feed her family with her tiny busines. And, I should clarify; in marketing, no one knows what will generate public interest and translate to sales and what will flop around on the deck of mediocrity untill it filannly takes its last breath. We marketers can speculate, we can provide studies on heuristics, psycology, and we can provide examples of what worked best in the past. None of this matters, untill teh public reaction says it does.

Lets use Groupon as a study in a good plan with mega bucks backing it - that totally failed. Concieved and produced by celbrated ad agency Crispin Porter for a mere $3M, the Groupon 2011 Superbowl ad campaign not only failed, but sparked outrage making headlines around teh globe. I know, enter "any press is good press" here, but that addage is not consistenly true, especially in our age of instant access. So, what went wrong?

In marketing there are a few well trodden paths to deliver messages to consumers. START HERE WITH BRAND ARCHITYPES.

Teh ad itse'f was heavily financed, and engaged big name stars to provide it's message. It was beautifully filmed, the stars manicured and quaffed, and the prose well written. What wasn't taken into account was the negative impact of the message of teh ad - apparently making light of global humanitarian and ecological issues. They played the wild card and failed.